On Self-Promotion – Jeffrey Zeldman
This may sound Jedi-mind-trick-ish, but never create a blog or a Twitter feed with the explicit idea of promoting yourself. Create for the joy of creating. Share for the joy of the sharing, and because the information you’re sharing genuinely excites you. Do that, and the rest will follow.
via zeldman.com
Great, great advice in this column. As a corollary, if something feels like work or something you "have to do" in order to get ahead in the film business (or any business), then you're probably going about it the wrong way.
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